Dave Buonaguidi XOXO



XOXO Love Letters by Dave Buonaguidi

Screenprinted onto vintage love letters

25 x 20.5 cm

10 x 8 in

Open Edition

XOXO Love Letters’ by Dave Buonaguidi. Buonaguidi gives a new lease of life to vintage love letters by stamping them with his seal of approval; the loud and playful pink letters that have become his signature.

An open edition, each letter is of course unique and therefore, may differ in appearance from the letter pictured. The sentiment remains the same. Love letters signed with a Dave Buonaguidi printed kiss ‘XO’.

Dave Buonaguidi boasts an impressive 30-year career in the advertising industry. Founder of St Luke’s, the world’s first co-operative agency, Buonaguidi has also had stints at the progressive ad agency Karmarama and worked as creative director at Channel 4. It was during an advertising sabbatical that Buonaguidi took up the art of screen-printing, a skill that provided him with the creative outlet he needed to share his imaginative ideas with the world. 

Working with found images and raw materials, Buonaguidi pushes visual boundaries, emblazoning with kitsch imagery with assertive slogans that demand attention. Applying his expertise in advertising and mass production, his combination of image and text verges on shock-factor, but always with a light-hearted and mischievous twist.

In 2003, Buonaguidi created the iconic ‘Make Tea Not War’ poster for the march against the war on Iraq. Today, this piece forms part of the collection at the V&A and hangs in the Museum of Modern and Contemporary Art of Trento and Rovereto in Italy.



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XOXO Love Letters by Dave Buonaguidi Screenprinted onto vintage love letters Open Edition


XOXO Love Letters by Dave Buonaguidi Screenprinted onto vintage love letters


All pieces are entirely handcrafted and unique. Please allow around 5-10 working days from placing the order for delivery.

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