As Ovid said, “A new idea is delicate. It can be killed by a sneer or a yawn. It can be stabbed to death by a quip and worried to death by a frown on the right man’s brown.”
But, we think the truth is much less morbid – an idea is simply at the nucleus of all things. Moleskine products in their sophisticated, unmistakably classic covers, are undoubtedly a favourite companion when it comes to note-taking, dream-catching.
A new idea for a nostalgic sketch; the beginning of a monumental odyssey; a teenagers’ first diary; a children’s book illustrating the importance of kindness; a long-awaited love letter or a magical invention threatening to be forgotten. They have the potential to light millions of candles, break a hundred hearts.
An idea is at once personal, quiet, humble and an explosion.
They need to be cradled and nurtured but above all they must be recorded and kept safe before washing away with the numerous thoughts thundering through our minds each day.
That train journey home, whipping through rain and grainy landscape.
Taking an early morning coffee amongst weary passengers at an airport cafe.
Image Mike Dorner