Note-Taking, Dream-Catching.

As Ovid said, “A new idea is delicate. It can be killed by a sneer or a yawn. It can be stabbed to death by a quip and worried to death by a frown on the right man’s brown.”

But, we think the truth is much less morbid – an idea is simply at the nucleus of all things. Moleskine products in their sophisticated, unmistakably classic covers, are undoubtedly a favourite companion when it comes to note-taking, dream-catching.

A new idea for a nostalgic sketch; the beginning of a monumental odyssey; a teenagers’ first diary; a children’s book illustrating the importance of kindness; a long-awaited love letter or a magical invention threatening to be forgotten. They have the potential to light millions of candles, break a hundred hearts.

An idea is at once personal, quiet, humble and an explosion.

Ideas are a delicate whisper, fleeting and in danger of evaporating.

They need to be cradled and nurtured but above all they must be recorded and kept safe before washing away with the numerous thoughts thundering through our minds each day.

Enter Moleskine. A classic Moleskine notebook, in the vast array of colours – Reef Blue, Daisy Pink, Dandelion Yellow– can be your most patient companion on a journey.

That train journey home, whipping through rain and grainy landscape.

Taking an early morning coffee amongst weary passengers at an airport cafe.

A present. It is the gift of ideas.

Image Mike Dorner 


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